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Short URLs have a better chance at being “catchy,” and are more likely to “stick” in someone's head. Customers remember them, remember the email address, remember your business.
What the experts say:
"When it comes to a domain name, less is more. Shorter names are easier to remember and to type, which means users are more likely to find you. It's also easier to stand out when there's less to read."
"Long story short: bigger isn’t necessarily better. Take domain names, for instance, where less is usually more. Choosing a good domain name - one that is memorable, precise, and easy-to-remember - will make it easier for you connect with your audience. "
How important is a dot com domain?
"Because most people feel that owning a dot-com domain for their company is non-negotiable. ... He added that a dot-com domain is probably even more important for SaaS and b2b companies because their mission is to look as legitimate as possible in a business setting, which is harder to do from an alternative domain." FORBES.
Search engines, trust and rank?
"The main advantage is SEO (search engine optimisation). Dot com domains are generally more trusted and there is a perception of quality. Everyone knows them."